Business of the Month – Laser Electrical

Business of the Month – Laser Electrical 1000 1023 The Flyer Magazine

Business of the Month

Laser Electrical

When Mike and Sheryll Ford first arrived in Queenstown with their young family, little did they imagine that they’d be running their own successful electrical business which currently has a 14-strong team.

Laser Electrical Queenstown has just celebrated its 20th birthday – a milestone that owners Mike and Sheryll don’t take lightly in today’s tough economic environment. They’re hugely grateful that all of their hard work has paid off and attribute a lot of the company’s growth and successes to their valued employees. “We couldn’t have done it without them,” says Sheryll. “We work really hard on our team culture. That’s one of the things we’re most proud of – our team culture,” she says.

Moving to Queenstown from Balclutha in 1988 with son Morgan, aged two, and baby daughter Jodi, aged just six weeks, Mike worked for Central Electric (Otago Central Electric Power Board) as its retail and service manager until its restructure.

In 2001 Mike and Sheryll accepted an opportunity to become business partners and help establish the Laser Electrical Queenstown franchise. In 2009 they acquired full ownership of the business.

Mike, experienced in all aspects of electrical work, has personally overseen the training of 14 electricians in the 20 years since Laser Electrical Queenstown was established.

He prides himself on a strong training programme. “Training is the key and we always have two or three apprentices going through our training programme,” he says. “If you train them they work the way you want them to work and we’re proud of the high standards and the work ethics our trainees develop.”

Sheryll, who has a background in small business management, hails from a career in the Post Office and is now not only a director, but the business’s administration and finance manager.

In addition to Mike and Sheryll holding full time roles, their team is currently made up of nine site workers, two project managers/estimators, one auto technician, a customer service and operations manager and an administration assistant.

Senior staff member Carl Steiner has been working for Laser since 2004, while Scott McIvor has been with them for 15 years, joining the company in 2007.

Starting as an apprentice, Scott McIvor has worked his way through the ranks to his current position of project manager/estimator.

“It’s important that we offer our clients quality and consistency,” says Mike. “Were local, experienced and proven.”

Mike and Sheryll’s son Morgan is also on the team. In addition to Morgan’s position as a project manager/estimator, he also runs the auto electrical division. This aspect of the business was established about five years ago when Morgan relocated back to Queenstown. Morgan is a fully qualified electrician, as well as an auto and marine electrician.


Mike and Sheryll Ford get ready for another busy day at Laser Electrical Queenstown.


The Laser team enjoying a breakfast together before heading out for the day.

During the past 20 years the Laser team has developed a good ability to network and build up strong relationships with many main contractors, sub-trades, property managers, home owners and the likes. Laser Electrical was responsible for much of the electrical work on the original Millbrook Resort Health and Fitness Centre pool and gymnasium complex and Mike says they’re still working on a lot of luxury Millbrook homes now. “It’s all about attention to detail, experience, quality and trust,” he says.

As a leading electrical contractor working throughout the wider Wakatipu region, Laser Electrical works on everything from new builds, renovations and alterations, heating, cooling and home ventilation systems to lighting, security, solar PV, home entertainment infrastructure, general repairs and maintenance. The team also works on auto, marine and motor homes, as well as many other aspects of the trade. The team takes pride in offering its clients an ever increasing range of high quality, professional and efficient products and services.

Mike says they’ve seen an increase in renovations of existing homes since last year’s lockdown with many kitchens and bathrooms being renovated, or totally stripped back and rebuilt. Many of these properties have been purchased by ex-pat Kiwis returning home and settling in Queenstown. “It’s good work to have,” he says.

With a track record like this it’s hardly surprising that Laser Electrical Queenstown was a finalist last year in the nationwide Laser Awards in three categories – Outstanding Growth, Customer Service Excellence and Business of the Year. Around 60 businesses were vying for those titles with only five finalists selected in each category.

Mike and Sheryll would like to acknowledge all of their customers with a ‘huge thank you’ for supporting their business during the last 20 years.