Business of the month | Jamies Jewellershttps://theflyer.co.nz/wp-content/uploads/Jamies-Jewellers.jpg12761293The Flyer MagazineThe Flyer Magazinehttps://theflyer.co.nz/wp-content/uploads/Jamies-Jewellers.jpg
Business of the Month
Clyde (left) and Rachel.
Precious gems and jewellery have been Jamie family business since 1866 and the descendants, who still fly the flag locally, assure us that diamonds are certainly still ‘a girl’s best friend’.
Jamies Jewellers manager and co-owner Rachel Vellacott, who’s a fifth generation Jamie, opened the second branch of Jamies Jewellers at Queenstown Central, Frankton, with her husband Clyde Vellacott just before Christmas last year.
In 2014, the couple moved back from London, where they co-owned a successful digital design agency for 13 years, so they could take over the long-standing family jewellery business in Alexandra.
The business was first founded in Balclutha by Rachel’s great-great-grandfather, John Jamie the first, of Glasgow, who arrived in New Zealand in 1865.
Rachel’s mother, Paula Lovering, a qualified gemologist and diamond grader, was the fourth generation of the family to run the business. She’s still a part-owner of Jamies and continues to work in the business, sharing her valuable experience as an appraiser doing valuations and diamond grading. Rachel has followed in her mother’s footsteps, also gaining for her diamond qualifications.
Utilising natural energy and output with Compound.
Clyde says Jamies Jewellers is believed to be the oldest consecutively owned and operated family jewellery business operating in New Zealand.
Rachel and Clyde have moved with the fashions introducing popular New Zealand jewellery brands like Karen Walker, Stolen Girlfriends Club, Meadowlark, Boh Runga and Stow Lockets to go along with their curated selection of international brands, watches and precious jewellery.
Jamies Jewellers are Antwerp Diamond Brokers and have access to a huge range of diamonds direct from dealers in the Diamond Capital of the World – Antwerp, Belgium. They make regular trips over to hand-select special diamonds for customers and then help them design one-off bespoke jewellery to showcase them in.
Jamies is one of the only jewellery businesses in the South Island to offer on-the-spot design using specialist 3D Countersketch software and Rachel and Clyde are expert at delivering just what their customer wants. “It’s very popular and we’re very happy to help our clients design their custom dream piece,” says Clyde.
They also work with master jewellers, watchmakers and repairers to offer top-quality services, as well as in-house appraisals, cleaning and smaller repairs.
In 2017, Jamies Jewellers took out the top honour of New Zealand Nationwide Jeweller of the Year for a second time, fending off more than 100 other jewellery businesses around the country. Jamies also won that award six years ago.
It’s easy to see why what started as a small Otago family business has stood the test of time, leaving its legendary stamp and sparkle on New Zealand’s jewellery world.